WRITTEN BY ZOE CAMILLERI
As another year nears an end, we reflect on the exciting journeys our brand has embarked on and on the amount of support we receive year in, year out from our loyal clients.
This year, one of our proudest achievements has been the opening of our very own boutique. Since the inception of Saz Mifsud 6 years ago, we have operated as an online store. With the increasing growth of the brand, we wanted to offer something more – to give our clients in Malta the opportunity to view and feel our products in their physical form. Earlier this year we stumbled upon this beautiful space in Sliema, Malta, which we immediately fell in love with and after a couple of months of renovation, we quickly opened our doors!
It was important for us to find the right location and get the right feel in order to create the perfect shopping experience for our customers. The store is a collaboration between Saz and three other fierce women, each bringing their own unique brand into the space, making it even more special. There is Parys, whose brand, Atelier Arya is all about vintage and sustainable clothing. Then there’s Lucy, who is the owner of Golden Skai, a 14k gold jewellery brand with simple and elegant designs and last but not least is the bubbly Pavla, with an organic skincare brand called Balanced Lifestore.
A breath of fresh air in the middle of all the craziness of today’s world.
I asked all four women to tell me a bit more about the store. They all talked about how special this place is. Lucy describes it as “a breath of fresh air in the middle of all the craziness of today’s world.” “The shop was once part of a very old Maltese house and we have kept elements of this like the high ceilings and the fireplace”, remarks Saz. She adds that when you enter the shop it’s “as though you’re walking into a chic living room filled with an unusual assortment of beautiful things.” The brand owners are all avid travellers. The “kinds of boutiques we’d see on our travels really inspired us to create something unique for our Maltese clients”, explains Saz.
All our products have been designed or hand- picked by their brand’s owners…
Saz goes on to say that beauty and top quality are of utmost importance for each of the brands and that is what ties them together. “All our products have been designed or handpicked by their brand’s owners, meaning that there is nothing in the shop that hasn’t been carefully selected, designed or curated to fit our ethos.” The owners of the store all want to challenge the consumer to buy thoughtfully and to choose products that will last for years to come. So if you’re thinking of a way to make that Christmas gift list both special and sustainable, then we’ve got you covered.
Visit our boutique at 55, Triq il- Kbira, Sliema, Malta (right opposite The Palace Hotel.) We are open from Tuesday to Sunday from 10 am to 2 pm and from 4 pm till 7 pm. We’re so eager to meet you and help you find the perfect gift this Christmas!